To bring about a time when there are No More Homeless Pets
A better world through kindness to animals
Golden Rule: To treat all living things as we ourselves would wish to be treated.
Kindness: To demonstrate compassion and respect for all living creatures.
Positive influence: To judge our effectiveness by the extent to which animal lives are saved and improved, and by the positive experience of the people we touch.
Leadership: To lead by example, developing, promoting and sharing great new ideas and programs to help animals.
Authenticity: To do what we say we do.
Transparency: To be open and honest in our relationships.